Movimento
mvmt
since
2017
since
2017
Aniyami, a tourism company operating in Brazil and the United States, needed to build a more solid visual identity to present its materials. The company had only a logo, with no clear guidelines on how to apply it.
Starting from the vectorization of the existing logo, we developed a new brand guide, establishing guidelines to standardize the visual elements and strengthen Aniyami's presence. With that foundation in place, we moved on to developing the company's institutional materials, including presentations, social media creatives, and the annual report in both digital and print versions.
The result was a more consistent identity and a set of materials that makes it easier to apply the brand across different contexts. The annual report, in particular, gained a visual structure capable of presenting information more clearly and, through design, conveying the message the brand wants to share with its clients.
More than a brand guide, we delivered the tools for Aniyami to communicate with consistency across any material, from the annual report to the social media post, always with the same visual identity and aligned with the company's values.
